![]() ![]() Bisquick hired Shirley Temple to get kids to drink more milk. It was incredibly popular, so competitors started selling Bisquick knock-offs, but Bisquick was the top seller. Charlie Kress, the company’s head chemist, led the efforts to make the mix, and boxes of Bisquick went on sale to the public in 1931. ![]() Smith pitched the idea of a ready-to-bake biscuit mix to other executives at General Mills, and the company set out to make a blend of ingredients that could sit on the shelf of a grocery store without being refrigerated. General Mills acted quickly to get Bisquick in grocery stores. The cook showed Smith his secret for making fresh biscuits so quickly: He kept a pre-mixed blend of flour, baking powder, lard, and salt on ice. After he ordered the biscuits, he was impressed by how the train’s cook was able to quickly whip up fresh biscuits on demand. On a train ride to San Francisco in 1930, Carl Smith, a sales executive at General Mills (which owns the Betty Crocker brand), ate some amazing biscuits. Bisquick's creation was inspired by a train ride to San Francisco. Read on for some facts about the famous Betty Crocker brand. With its instantly recognizable yellow and blue box, the baking mix holds the key to making foods ranging from biscuits, pancakes, and waffles to dumplings, pot pies, and even churros. Since 1931, Bisquick has been helping home cooks make a variety of quick and delicious Bisquick recipes. ![]()
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